Behind The Artwork: “Bagatelle 1996” by Razzia
A promotional maverick who retains creative control over every image he produces, Razzia (Gérard Courbouleix-Deneriaz) has conceptualized fresh images for fashion, music, sports, charitable causes and a myriad of events. Ripples of past masters manifest themselves in stylistic touches throughout his works — echoes of Cassandre, Cappiello, Erte and Broders.
Fiat’s 1954 Turbina concept car is a befitting image for Razzia’s “Louis Vuitton — Parc de Bagatelle Concours d’Elegance 1996” poster design.
Displayed at the 36th Turin Motor Show, people were amazed by the car’s streamlined shape. The red and white paint job made it stand out even more. Jet inspiration could be seen everywhere on the car, including the chrome-ringed turbine exhaust, along with the huge fins.
Fiat’s 1954 Turbina Concept Car
“Every great design begins with an even better story.” ~ Lorinda Mamo
At the beginning of the 1950s, as a result of the revolutionary advances that gas turbines brought to aviation, the idea of applying similar technology to cars began to take shape among the major manufacturers. Fiat…
