Behind The Art: “Meat” by Joe Webb
“I create cynical collages that tell the uncomfortable truth about our modern world” ~ Joe Webb
After their 2014 intervention, the Brandalism project gathered over 80 renowned artists from 19 countries, including Joe Webb, many of whom were featured at Banksy’s Dismaland exhibition. This resulted in the installation of more than 600 artworks critiquing the corporate takeover of the COP21 climate talks in advertising spaces across Paris on Black Friday, ahead of the United Nations summit, which began on Monday, November 30th, 2015.
The Brandalism project worked with Parisians to insert unauthorised artworks across the city, placed in advertising spaces owned by JC Decaux — one of the world’s largest outdoor advertising firms and an official sponsor of the COP21 climate talks. The aim was to highlight the links between advertising, consumerism, fossil fuel dependency, politics and climate change.
Joe Elan from Brandalism said: “By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution — when actually they are part of the problem. We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism. Because the advertising industry force feeds our desires for products created from fossil fuels, they are…
