Lena Sjööblom: The First Lady of the Internet

Addicted Art Gallery
3 min readMay 1, 2022

“Dear Internet, I’ve retired.” ~ Lena

Punk” by Greg Beebe, 2018

“Punk” is mixed-media artist Greg Beebe’s take on the April 1973 Playboy magazine cover featuring Lena Sjööblom licking a Playboy stamp.

April 1973 Playboy magazine cover featuring Lena Sjööblom licking a Playboy stamp
Concept Sketch for “Punk” by Greg Beebe

Lena’s path to iconhood began in the pages of Playboy. In 1972, at the age of 21, she appeared as Miss November, wearing nothing but a feathered sun hat, boots, stockings, and a pink boa. At her suggestion, the editors spelled her first name with an extra “n,” to encourage proper pronunciation. “I didn’t want to be called Leena,” she explained.

About six months later, a copy of the issue turned up at the University of Southern California’s Signal and Image Processing Institute, where Alexander Sawchuk and his team happened to be looking for a new photograph against which to test their latest compression algorithm — the math that would make unwieldy image files manageable. Lena’s glossy centerfold, with its complex mixture of colors and textures, was the perfect candidate. They tore off the top third of the…

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Addicted Art Gallery
Addicted Art Gallery

Written by Addicted Art Gallery

Our aim at Addicted Art Gallery is to connect you to art in a friendly, posh-less, non-highbrow way. Check out our portfolio at www.addictedgallery.com

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