“We believe making striking images are born out of bringing critical ingredients to each session; humour, storytelling, respect, down-to-earth scene setting and specifically created soundtracks.
“Our ethos is that each shoot portrays subjects naturally. We take an organic approach, with zero to little in the way of retouching and essential lighting only.” ~ Sarah J. Edwards
We are excited to introduce British twin sisters, Sarah J. Edwards (Photographer) and Sally A. Edwards (Art Director).
When we were approached by the duo asking to collaborate, we couldn’t say no. We are thrilled to have the sisters on board and can’t wait to share their photography with you.
Sally and Sarah were raised in rural England and Scotland. To inform themselves culturally, they spent much of their childhood and art school years secretly relying on a crackling radio, untuned T.V.s, passed around mixtapes and discovered international magazines.
Enter BLAG. Sally and Sarah created BLAG — initially as a xeroxed ‘zine, at art college, using the wages they made from their Saturday job. The sisters grew it to become an international glossy, choosing up-and-comers for covers and features ahead of the curve. They produced in-depth, down-to-earth editorial content leaning into humour and kindness, unveiling an empathetical viewpoint not often seen. Over the years, the duo have produced and created hundreds of original shoots and interviews.
Sarah and Sally believe making striking images are born out of bringing critical ingredients to each session; humour, storytelling, respect, down-to-earth scene setting and specifically created soundtracks. Sarah uses singular spotlights usually reserved for film sets or natural light and focuses on creating the right atmosphere.
The twins’ portraits feature some of the world’s most admired artists from Beastie Boys, OutKast, Franz Ferdinand, N.E.R.D., Joshua Homme, Broken Bells, Slash, Justice, Amy Winehouse and many more. Presented on www.blag.london, a series of portraits features intimate images of inspirational musicians, actors, directors and models, including Helen McCrory, Rinko Kikuchi, Kelly Rowland, Amerie, Ciara, Nelly Furtado, Anne-Marie Duff, Bella Dayne, Gillian…